Hi, I’m Steve.
I like tech, and I like the people behind it.
Most of my work lives at the intersection of those two things: building strategic partnerships in software and ecommerce. I’ve spent the last 15 or so years doing some version of this.
Right now that means leading business development for WooCommerce at Automattic. Woo powers a big slice of the open web’s ecommerce (millions of stores globally), and my job is the partnerships side of it: working with the companies whose products make Woo better for the merchants who rely on it. A lot of that work sits at the overlap of AI and commerce, which is where most of my thinking time goes lately.
A little over a decade ago I co-founded Smile.io, a loyalty platform now used by hundreds of thousands of ecommerce brands. That’s where I learned most of what I know about commerce: what scales, what doesn’t, how retention actually works, and how much of any business comes down to the relationships between the people building it.
I live in Waterloo, Canada with my family. When I’m not working I’m usually outside (in a hammock somewhere in the woods, in a canoe on my way to one, or chasing my kids around the house).
If you want to talk partnerships, ecommerce, AI, or anything in the overlap, say hello.